Coperni FW25: Gamers Take Center Stage in a Bold Fusion of Fashion and Gaming Culture

Coperni’s Fall/Winter 2025 show was a groundbreaking event that seamlessly blended fashion with gaming culture, held at the iconic adidas arena in Paris—a venue renowned for esports competitions. The show broke from tradition by replacing the usual front-row celebrities and influencers with 200 gamers seated in ergonomic gaming chairs, actively engaging in games like Fortnite during the presentation. This innovative setup evoked the nostalgic atmosphere of ‘90s LAN parties, while the entire event paid homage to the golden era of gaming through its technical details.

The FW25 collection itself was a testament to the fusion of fashion and technology, featuring numerous nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics reminiscent of sleeping bags used during LAN parties, and small storage bags attached to tights and sequined dresses, inspired by Lara Croft's utility holsters from Tomb Raider. Additionally, the introduction of Tamagotchi bags on the runway added a playful element of handheld gaming nostalgia.

The collection also drew inspiration from gaming-related films, incorporating motifs such as the dragon tattoo from The Girl with the Dragon Tattoo and the iconic high slit from Alice’s dress in Resident Evil (2002). These cinematic references enriched the collection, creating a bridge between digital realms and real-world fashion.

Coperni has consistently pushed the boundaries of where technology meets fashion, and the FW25 womenswear collection continued this trend by focusing on gaming—a traditionally male-dominated field. This approach not only challenges gender stereotypes but also promotes inclusivity within the fashion industry.

Image: instagram.com

The show itself became a viral sensation, with videos of the unique gamer-filled runway spreading across social media platforms shortly after the event concluded. This reaffirmed Coperni's knack for creating memorable moments that resonate with a wide audience.

This season's spectacle is just the latest in a series of bold moves by Coperni at fashion week. Last season, they concluded Paris Fashion Week with a fairytale-themed showcase at Disneyland Paris. Previous years have seen them introduce innovations like spray-on dresses, robot dogs, and glass handbags, each time redefining what a fashion show can be and establishing Coperni as a cultural phenomenon.

image: instagram.com

With the FW25 collection, Coperni has once again captivated audiences both online and offline, proving its prowess in reinventing the traditional runway show format. By integrating creativity, technology, and storytelling, the brand creates an experience that extends far beyond the fashion industry.

As social media continues to buzz with reactions to the gamer-infused runway, it's evident that Coperni has once again solidified its status as a trailblazer in contemporary fashion.