If you've spent any time on YouTube lately, chances are you've encountered advertisements for Dream Games' Royal Match. The thrilling adventures of King Robert have significantly boosted the game's popularity, but now, its sequel, Royal Kingdom, is taking a different approach with a dazzling celebrity-filled advertising campaign.
While celebrity endorsements are not a novel strategy, Dream Games is pushing the envelope with their latest ads. From LeBron James cleverly sneaking in a game of Royal Kingdom while pretending to read, to Kevin Hart humorously outsourcing his acting roles to students so he can play more, the campaign is designed to appeal to a broad audience. These ads are not just entertaining; they're strategically crafted to draw in players beyond the typical match-three gaming community.
Royal Kingdom follows in the footsteps of its predecessor, Royal Match, which was a massive success for Dream Games. The goal with Royal Kingdom is clear: to replicate and possibly surpass that success by broadening their player base.
While Dream Games may not yet rival giants like King and their blockbuster Candy Crush, they've been steadily carving out their niche in the mobile gaming world. Unlike other celebrity collaborations, such as Supercell's Clashamania event with the WWE, which targeted a specific fanbase, Dream Games are aiming for a more diverse audience with their campaign.
From a business perspective, Royal Kingdom and Royal Match are shining examples of success in Türkiye. Moreover, features like wifi-free gameplay have resonated with players globally, adding to the games' widespread appeal.
If Royal Kingdom doesn't quite challenge you enough, don't despair. We've put together a curated list of the top 25 best puzzle games on iOS and Android to keep your mind sharp, no matter your level of experience.