Application Description

Don't Get Played by Political Ads: See, Catch, Click, and Score the Tricks You Spot

SUMMARY

Think you're immune to the influence of political ads? Think again. With PLAYED, you can dive into the world of political advertising as if it were a video game. Spot the tricks, check your score, and find out if you're getting played.

DETAILED

PLAYED is a nonpartisan platform that gamifies the experience of analyzing political ads. It challenges you to determine if you're susceptible to the manipulative tactics used in these ads. Research indicates that voters often make decisions based on emotions rather than logic, regardless of their educational background. PLAYED provides a diverse selection of TV ads, ranging from current to historical, with the most recent and emotionally charged ads being added regularly, especially during election seasons. Many of these ads might be unfamiliar to viewers in your state. Through an engaging, experiential, and entertaining approach, PLAYED demystifies the world of political advertising. The ultimate goal is to empower you to vote, but to do so with a clear understanding of the tactics at play—ensuring you don't get played!

Educational