Hogar Noticias Release de M3GAN: 'Segunda pantalla' y chatbot en vivo agregado

Release de M3GAN: 'Segunda pantalla' y chatbot en vivo agregado

May 05,2025 Autor: George

Blumhouse, el mejor estudio de terror, se está preparando para celebrar su 15 aniversario con una explosión al traer de vuelta la exitosa película de 2022, M3Gan, a los cines. Este movimiento viene por delante de la esperada secuela, M3Gan 2.0. Lo que hace que este relanzamiento sea único y algo controvertido es la integración de nuevas características interactivas que fomentan el uso de teléfonos inteligentes en los cines.

Como parte de su iniciativa Halfway to Halloween, Shudder está listo para proyectar M3GAN, junto con Ma y Annabelle, para compromisos de una noche. Estas proyecciones contarán con la tecnología "Mate de películas" de Meta, que presenta un elemento interactivo que permite a los miembros de la audiencia interactuar con M3GAN a través de un chatbot. Además, la tecnología ofrece capacidades de segunda pantalla que mostrarán contenido exclusivo en tiempo real, mejorando la experiencia de observación de películas.

"El compañero de cine está disponible exclusivamente para los espectadores dentro del teatro y se activa enviando un mensaje directo a la cuenta de Instagram @M3Gan", detalló Blumhouse en un informe de Variety. Este enfoque innovador está diseñado para aprovechar las capacidades de Meta para enriquecer la experiencia de visualización de la 'segunda pantalla', construyendo emoción para el próximo lanzamiento de M3GAN 2.0 el 27 de junio.

El estudio también se burló de los fanáticos con promesas de adelgazamiento, mensajes exclusivos grabados de los directores y talento de las películas, y apariciones especiales sorpresa en mercados seleccionados. Si bien este movimiento tiene como objetivo revitalizar la experiencia teatral, ha provocado un debate sobre el impacto del uso de teléfonos inteligentes en los cines. Queda por ver cómo los fanáticos responderán a este enfoque novedoso, pero la esperanza es que no se convertirá en un estándar para proyecciones regulares en el corto plazo.

La proyección especial de M3GAN está programada para el 30 de abril en varios teatros de todo el país, seguido de Annabelle el 7 de mayo y MA el 14 de mayo. M3GAN 2.0 se estrenará en los Estados Unidos el 27 de junio.

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