Maison Nouvelles Le fondateur de NetEase aurait presque annulé les concurrents de Marvel car il n'utilisait pas IP d'origine

Le fondateur de NetEase aurait presque annulé les concurrents de Marvel car il n'utilisait pas IP d'origine

Feb 26,2025 Auteur: Gabriella

Les rivaux Marvel de NetEase: un succès malgré une annulation presque

Le jeu mobile de NetEase, Marvel Rivals, a été un succès retentissant, attirant dix millions de joueurs dans les trois jours suivant son lancement et générant des millions de revenus pour le développeur. Cependant, un récent rapport de Bloomberg révèle que le PDG de NetEase, William Ding, a presque annulé le projet en raison des réservations sur l'utilisation de la propriété intellectuelle agréée (IP).

Cette quasi-vigueur fait partie d'une restructuration plus large chez NetEase, caractérisée par des suppressions d'emploi, des fermetures de studios et un retrait des investissements à l'étranger. Ding vise à créer un portefeuille plus ciblé pour contrer la stagnation de la croissance récente et mieux rivaliser avec les géants de l'industrie Tencent et Mihoyo.

Le rapport Bloomberg indique que la réticence de Ding à payer des frais de licence pour les personnages Marvel a presque conduit à la disparition de Marvel Rivals. Il aurait tenté de convaincre les développeurs de passer aux conceptions originales de personnages. Bien que cette quasi-intégration aurait coûté des millions de personnes, le jeu a finalement lancé et obtenu un succès significatif.

La restructuration se poursuit, comme en témoigne la récente mise à pied de l'équipe de Marvel Rivals Seattle, attribuée par NetEase à des «raisons organisationnelles». En outre, Ding a interrompu les investissements dans des projets à l'étranger, inversant des investissements importants antérieurs dans des studios tels que Bungie, Devolver Digital et Blizzard Entertainment. Le rapport suggère que Ding priorise les projets prévus pour générer des centaines de millions par an, bien que NetEase nie utiliser des objectifs de revenus arbitraires pour la viabilité du jeu.

Les défis internes de NetEase ont également été mis en évidence dans le rapport Bloomberg, en se concentrant sur le style de leadership de Ding. Des sources le décrivent comme volatile et décisive, sujet à des changements d'esprit fréquents, à exiger de longues heures de travail des employés et à nommer des diplômés récents à des postes de direction. La fréquence des annulations du projet est si élevée que NetEase ne peut pas publier de nouveaux jeux en Chine l'année prochaine.

La retraite de NetEase des investissements de gibier coïncide avec l'incertitude continue dans l'industrie mondiale des jeux, en particulier sur les marchés occidentaux. L'industrie a connu des années consécutives de licenciements, d'annulations et de fermetures de studios, ainsi que de nombreux échecs de jeu de haut niveau malgré un investissement important.

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