Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

The partnership between Flexion and EA marks another significant step in expanding the reach of EA's mobile game catalog to alternative app stores. This move enhances accessibility for users who do not rely on Google Play or the iOS App Store, signaling a major shift in how large publishers view opportunities beyond the traditional giants, Apple and Google.

This year has seen a surge in the popularity of alternative app stores, particularly since Apple was compelled to allow them in regions like the EU. Flexion, known for bringing games like Candy Crush Solitaire to these platforms, has once again teamed up with EA to distribute the publisher's mobile back-catalogue on alternative storefronts.

You might be wondering, "What does this mean for me?" Traditionally, the mobile gaming landscape has been dominated by the iOS App Store and Google Play. However, recent legal challenges have prompted Apple and Google to relax some of their anti-competitive practices, paving the way for alternative app stores. The benefit for gamers? Many of these platforms are rolling out attractive incentives to draw in users.

For instance, consider the Epic Games Store and its free game program. While it's unlikely that the platforms Flexion is using will offer such extensive giveaways, there's certainly room for more flexible policies that have been traditionally rejected by Apple and Google.

Looking ahead, EA's move into alternative app stores is telling. As one of the gaming industry's giants, known for acquiring smaller developers, EA's strategic shift suggests a broader trend that other companies may follow. While we don't yet know which specific EA games will be available on these new platforms, possibilities include titles like Diablo Immortal and other entries in the Candy Crush series.