LEGO CEO Niels Christiansen has shared ambitious plans for the future, announcing that the iconic toy manufacturer is set to broaden its horizons into the digital realm by developing video games. This strategy involves crafting titles both on their own and in collaboration with other developers. Christiansen stated, "We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing." This move underscores LEGO's commitment to integrating its beloved brand into the gaming world.
However, this expansion into in-house game development does not signal an end to LEGO's licensing agreements with third-party developers. Just last month, journalist Jason Schreier disclosed that TT Games, renowned for its LEGO-themed titles, is currently developing a new LEGO game, possibly connected to one of Warner Bros.' franchises.
Image: steamcommunity.com
LEGO's most notable venture in the gaming industry to date is its ongoing partnership with Epic Games. The introduction of a LEGO-themed mode in Fortnite last year has proven to be immensely popular, becoming one of the game's standout features. Furthermore, LEGO has a long history with TT Games, having produced the beloved adventure game series over the past two decades. Although recent projects from the studio have been under wraps, rumors are circulating about a potential LEGO Harry Potter game, inspired by the commercial success of LEGO Star Wars: The Skywalker Saga.
In another exciting development, LEGO teamed up with 2K Games to launch LEGO 2K Drive, a racing game released last year. This collaboration further demonstrates the versatility and expansive potential of the LEGO brand within the gaming industry.
LATEST ARTICLES 01
2025-07
Hollywood has long been obsessed with franchises. From superheroes to book adaptations, studios and streaming platforms are always on the hunt for the next big thing. Recently, however, there’s been a clear shift in focus — the entertainment industry is now heavily investing in turning video games i
Author: EthanReading:1
01
2025-07
Simple Lands Online is a newly launched title now available on the Google Play Store. The game has recently been reset to a fresh server, offering players a clean slate and a brand-new strategic challenge. Originally introduced as a browser-based game, it has now made a smooth transition to mobile p
Author: EthanReading:1
30
2025-06
RAID: Shadow Legends continues to evolve with each update, and the Chimera Clan Boss stands as its most intricate and strategically demanding PvE challenge yet. Unlike conventional Clan Bosses that rely on raw damage output, Chimera introduces a dynamic combat system that tests your adaptability, ta
Author: EthanReading:1
30
2025-06
Step into the world of *Whispers from the Star*, a narrative-driven mobile game that blends mystery, science, and emotional storytelling. At the center of it all is Stella, a lost astrophysics student navigating a cosmic journey filled with twists and turns. Players will experience her story in real
Author: EthanReading:1
