World of Warcraft Price Hikes for Australian and New Zealand Players
Effective February 7th, Blizzard Entertainment will implement price increases for all World of Warcraft in-game transactions in Australia and New Zealand. This adjustment, attributed to global and regional market fluctuations, affects recurring subscriptions, WoW Tokens, and various other services.
Players with active recurring subscriptions as of February 6th will retain their current rates for a grace period of up to six months. This price adjustment isn't unprecedented; Blizzard has historically modified prices in various regions to reflect economic shifts. However, the US monthly subscription price has remained unchanged at $14.99 since 2004.
The price increases for Australia and New Zealand will see the monthly subscription rise from AUD $19.95 to AUD $23.95 and from NZD $23.99 to NZD $26.99. Annual subscriptions will cap at AUD $249.00 and NZD $280.68 respectively. The WoW Token will increase to AUD $32.00 and NZD $36.00. A detailed breakdown of the new pricing is provided below:
New World of Warcraft Service Prices (Australia & New Zealand - Effective February 7th)
| Service | Australian Dollar (AUD) | New Zealand Dollar (NZD) |
|---|---|---|
| 12-Month Recurring Subscription | $249.00 | $280.68 |
| 6-Month Recurring Subscription | $124.50 | $140.34 |
| 3-Month Recurring Subscription | $67.05 | $75.57 |
| 1-Month Recurring Subscription | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance for WoW Token Redemp. | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer & Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
While the current USD to AUD exchange rate might suggest parity with US pricing, the fluctuating exchange rates have prompted mixed reactions from players. Blizzard emphasizes that this decision wasn't taken lightly and acknowledges player feedback, though the long-term impact remains to be seen.
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