Hogar Noticias AMC reduce a la mitad los precios de las entradas desde julio

AMC reduce a la mitad los precios de las entradas desde julio

Feb 09,2026 Autor: Emily

El miércoles está llamado a ser el día favorito de la semana para todo amante del cine. AMC Theatres ha anunciado que reducirá a la mitad el precio de las entradas todos los miércoles para atraer más público durante la desaceleración de mitad de semana. Sí, has oído bien: a la mitad.

Según un comunicado de la empresa reportado por Bloomberg, este descuento de todo el día se aplicará al precio estándar de la entrada de adulto para funciones nocturnas y comenzará el 9 de julio. Quizás la parte más atractiva es que los formatos premium como IMAX y 4DX también recibirán el descuento del 50%. Esto supone un ahorro significativo, considerando el alto coste habitual de una entrada IMAX para una persona, y más aún para una familia o un grupo.

La asistencia a los cines ha sido inestable desde que la pandemia de COVID-19 alteró el hábito durante un largo período, provocando un grave impacto financiero por la pérdida de venta de entradas. Aunque la recuperación ha sido gradual, la industria sigue enfrentando desafíos y aún no ha regresado por completo a los niveles previos a la pandemia. No obstante, el CEO de AMC, Adam Aron, ve una oportunidad.

El ejecutivo señaló que el primer trimestre sí experimentó una baja asistencia a la taquilla, pero describió esa caída como una "anomalía" que "ya se ha corregido a sí misma", gracias al enorme éxito tanto de "A Minecraft Movie" como de "Sinners".

Afirmó que las ventas de entradas han sido fuertes desde el 1 de abril. Dado el impresionante rendimiento en taquilla nacional de estas dos películas, esta afirmación es fácil de creer. En el momento de escribir esto, "A Minecraft Movie" ha recaudado una asombrosa suma de 408 millones de dólares, mientras que "Sinners" ha obtenido 215 millones de dólares y sigue en aumento.

Además, la temporada de éxitos de taquilla de verano acaba de empezar. Los próximos estrenos incluyen "Mission: Impossible — The Final Reckoning" y la versión con actores reales de Disney "Lilo & Stitch", seguidas por la nueva "Superman" y "The Fantastic Four: First Steps" en julio. Esta cartelera promete un potencial sustancial para la taquilla, y la nueva iniciativa de descuentos de AMC probablemente ayude a impulsar los números de asistencia.

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