Maison Nouvelles AMC réduit de moitié le prix des billets à partir de juillet.

AMC réduit de moitié le prix des billets à partir de juillet.

Feb 09,2026 Auteur: Emily

Le mercredi est sur le point de devenir le jour préféré de la semaine pour tous les amateurs de cinéma. AMC Theatres a annoncé qu'il réduirait le prix des billets de moitié chaque mercredi pour attirer plus de public pendant le creux de milieu de semaine. Oui, vous avez bien entendu — de moitié.

Selon une déclaration de l'entreprise rapportée par Bloomberg, cette réduction valable toute la journée sera appliquée au prix standard du billet adulte pour les séances du soir et débutera le 9 juillet. L'aspect peut-être le plus attrayant est que les formats premium comme l'IMAX et le 4DX bénéficieront également de la réduction de 50 %. Il s'agit d'une économie significative, compte tenu du coût généralement élevé d'un billet IMAX pour un individu, sans parler d'une famille ou d'un groupe.

La fréquentation des salles de cinéma a été instable depuis que la pandémie de COVID-19 a perturbé cette habitude pendant une longue période, entraînant un impact financier sévère dû à la perte de ventes de billets. Bien que la reprise ait été progressive, le secteur continue de faire face à des défis et n'est pas encore totalement revenu aux niveaux d'avant la pandémie. Néanmoins, le PDG d'AMC, Adam Aron, y voit une opportunité.

Le dirigeant a noté que le premier trimestre a effectivement connu une faible affluence au box-office, mais il a décrit cette baisse comme une « anomalie » qui « s'est déjà corrigée d'elle-même », grâce au succès retentissant à la fois du film "Un Film Minecraft" et de "Sinners".

Il a déclaré que les ventes de billets sont robustes depuis le 1er avril. Étant donné l'impressionnante performance au box-office national de ces deux films, cette affirmation est facile à croire. Au moment d'écrire ces lignes, "Un Film Minecraft" a rapporté 408 millions de dollars, tandis que "Sinners" en a engrangé 215 millions et ce chiffre continue d'augmenter.

De plus, la saison des blockbusters estivaux ne fait que commencer. Les prochaines sorties incluent "Mission: Impossible – The Final Reckoning" et l'adaptation en prise de vues réelles de Disney "Lilo et Stitch", suivies en juillet du nouveau "Superman" et "Les Quatre Fantastiques : Premiers Pas". Cette programmation promet un potentiel substantiel pour le box-office, et la nouvelle initiative de réduction d'AMC devrait contribuer à stimuler le nombre de spectateurs.

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