Candy Crush partners with Pat McGrath for new makeup line

When it comes to dominating mobile gaming franchises, few can rival the iconic status of Candy Crush Saga. Its widespread appeal is bolstered not only by the significant financial backing it enjoys but also by its deep imprint on popular culture. This influence is set to expand further as Candy Crush Saga collaborates with the renowned makeup brand, Pat McGrath.

Surprisingly, this marks the first time Candy Crush has ventured into the cosmetics market. Soon, fans will be able to purchase a range of Candy Crush-themed beauty products, including lipsticks, glosses, and nail polishes. However, the most exciting aspect of this launch is the inclusion of a dazzling prize. As part of the product line's debut on February 27th, three lucky customers will find a $10k diamond-encrusted Candy Crush-themed ring in their online orders.

**Diamonds are forever** This bold branding move harks back to a more traditional approach, eschewing modern influencer partnerships in favor of a thrilling, old-school prize draw. The inclusion of diamond-encrusted rings in random orders is a testament to the evolving landscape of gaming merchandise, which has come a long way from simple t-shirts to luxurious jewelry.

Even if you're not a fan of Candy Crush Saga, there's no need to look away. If this collaboration stirs a nostalgia for simpler times, why not dive into the retro, challenging platformer Jump King? Highly praised by Will Quick with a glowing gold-star review, it's the perfect game to test your platforming prowess and take you back to the roots of gaming.