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January 2025 Gacha Game Revenue: Genshin Impact Leads the Pack
The gacha game market continues to generate significant revenue, with January 2025 figures revealing some interesting trends. Genshin Impact, boosted by a major update featuring the Pyro Archon and the highly anticipated Mawuika banner, saw a remarkable surge in revenue, doubling its December 2024 earnings to a staggering $99.4 million.
Image: ensigame.com
Trailing behind Genshin Impact, Pokémon TCG secured a strong second-place finish with $64 million in revenue. Love and Deepspace, a popular "female gacha" title, rounded out the top three, generating $55.2 million.
Honkai: Star Rail experienced a dip in earnings, reaching $50.8 million for the month. Zenless Zone Zero also saw a significant decrease, with revenue halved to $26.3 million compared to its December 2024 performance.
It's important to note that this ranking considers only mobile platform revenue. Furthermore, the data incorporates a multiplier for Android revenue in China, as Google Play is unavailable in that market, using iOS revenue as a basis for estimation.
