Hello Kitty Merch Match Brings Sanrio’s Massive Lineup of Characters to Mobile

Applibot has launched Hello Kitty Merch Match, bringing Sanrio’s vast array of characters and their merchandise to mobile devices. Created and published by the same team, the game lets you explore and collect over 1,000 unique Hello Kitty and Friends items.

From retro designs to the latest drops, the variety is endless!

• You sift through a massive pile of items and tap three matching pieces to clear them—classic match-3 gameplay with a fresh twist. Each level you complete rewards you with new merch, helping you grow your personal digital collection.
• Let’s be honest: it’s not the mechanics that draw you in, but the merchandise itself. The roster is incredibly diverse and extensive. You’ll find nearly every character from the franchise, including Cinnamoroll, Pompompurin, Chococat, Pochacco, Kuromi, and My Melody.
• Then there’s Gudetama, Tuxedosam, U・SA・HA・NA, Kerokerokeroppi, Hangyodon, Little Twin Stars, Patty & Jimmy, Marroncream, Bad Badtz-Maru, and Minnanotābō. Plus, you’ll discover The Vaudeville Duo, Rururugakuen, Cogimyun, Corocorokuririn, Bonbonribbon, Kirimichan, Marumofubiyori, Strawberry King, Nya・Ni・Nyu・Nye・Nyon, and Osarunomonkichi.
• Every item in the game is a real Sanrio product, meticulously digitised for the experience.

Hello Kitty Merch Match comes with extra features

Every unlocked item appears in your collection, viewable in stunning 3D. Rotate, zoom in, and examine each piece up close. You can even link directly to official websites to compare them with the real-world versions.

The home screen adds a playful touch with a parade feature. Your collected merch marches across the screen and can be customised with your favorite pieces. Themes are also available, letting you decorate the interface with artwork and designs inspired by your favourite Sanrio characters.

Download Hello Kitty Merch Match for free on the Google Play Store.

Before you go, don’t miss our latest update on Mindset GO!, a new puzzle game built around intuitive Venn diagram logic.