Lego Friends Heartlake Rush+ has now hit Apple Arcade, offering a delightful, fully free-to-play experience (with an Apple Arcade subscription) on iOS devices. This game is perfect for introducing your kids to the joy of Lego, tapping into the nostalgia that many of us fondly remember from our own childhoods.
Heartlake Rush+ is an endless runner game, similar to Subway Surfers, where players take control of Lego Friends characters, navigating through obstacles and collecting goodies in various vehicles. While customization options for cars are available, don't expect to build vehicles from scratch as you might in other Lego games.
A significant advantage of Lego Heartlake Rush+ is its commitment to being free of third-party advertising and maintaining an age-appropriate environment. This is a major plus for parents, aligning with Lego's long-standing reputation for family-friendly content. The game also aims to help children develop healthy digital habits from a young age.

Heartlake Rush+ is clearly a promotional tool for Lego, designed to keep kids entertained and engaged. While it may not offer much novelty for adults accustomed to the endless runner genre, its focus on being safe, educational, and fun makes it an excellent choice for parents seeking quality entertainment for their children.
For those looking for games to play themselves, consider checking out our list of the top five new mobile games to try this week.