Marvel denies AI involvement in the creation of its "Fantastic Four: First Steps" posters, despite fan speculation. The controversy stems from a poster depicting a man seemingly with only four fingers. While some suggest the missing finger is hidden, others attribute the anomaly to simple post-production errors or less-than-perfect Photoshop skills.
The marketing campaign for "Fantastic Four: First Steps" launched this week, including a trailer teaser and several posters shared on social media. One poster, in particular, sparked debate due to the aforementioned four-fingered man, along with other perceived inconsistencies like duplicated faces, improperly oriented gazes, and disproportionate limbs – all factors that fueled speculation about AI generation.
A Disney/Marvel spokesperson firmly stated to IGN that AI was not utilized in the poster's creation. Alternative explanations include a simple oversight during post-production, accidental erasure of a finger without subsequent hand correction, or the repeated faces being a result of common background actor copy-pasting techniques rather than AI duplication.
Further fueling the debate, several stills from the film's trailer were also released:
20 Images
The lack of official clarification regarding the four-fingered man leaves room for continued speculation. Regardless of the true cause, the controversy surrounding the poster has undoubtedly increased scrutiny on future marketing materials for "Fantastic Four: First Steps." Further details on Galactus and Doctor Doom are also anticipated.
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