Pokemon recognized as the most influential entertainment brand in Japan in 2024

GEM Partners, a marketing agency, has released the results of a major survey measuring brand reach across seven media platforms in Japan. Pokémon topped the annual rankings, achieving a remarkable reach score of 65,578 points.

The "reach score" is a proprietary metric calculating the daily number of individuals engaging with a brand's content across various channels, including apps, games, music, videos, and manga. The survey involved 100,000 Japanese respondents aged 15 to 69, sampled monthly.

Pokémon's dominance stemmed largely from its App Games category performance, scoring 50,546 points (80% of its total score). This success is attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games also boosted brand visibility.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other merchandise. Managed jointly by Nintendo, Game Freak, and Creatures, The Pokémon Company, established in 1998, oversees all aspects of the brand.