Sonic Movie Producers to Create Live-Action Toys 'R' Us Film

In an unexpected twist that's sure to delight fans of nostalgia and cinematic adventures, a live-action Toys "R" Us movie is currently in development. According to Variety, the project is being spearheaded by Story Kitchen, the creative minds behind recent hits like the Sonic the Hedgehog movies. Their goal? To encapsulate the essence of childhood wonder in a modern, high-energy adventure that pays homage to the iconic toy retailer's 70-year legacy.

“Toys 'R' Us is a cultural touchstone that continues impacting the child in all of us today,” stated Story Kitchen co-founders Dmitri M. Johnson and Mike Goldberg. “As '80s kids who considered Toys 'R' Us one of the most magical places on Earth, we’re honored to partner to create a film that will capture the spirit of adventure, creativity and nostalgia that Toys 'R' Us represents.”

Drawing inspiration from beloved films such as Night at the Museum, Back to the Future, and Big, as well as successful toy-to-movie franchises like Barbie, this upcoming film promises to be a unique blend of fantasy and fun. While details about the cast remain under wraps, the production team is robust, featuring Johnson, Goldberg, Timothy I. Stevenson, and Elena Sandoval from Story Kitchen, alongside Kim Miller Olko of Toys "R" Us Studios.

“As Toys "R" Us first film, this project is an exciting opportunity to bring the magic of our brand to the big screen,” said Miller Olko, president of Toys "R" Us Studios. “It will be a journey as boundless as play itself, evoking the electric sense of wonder that is the essence of Toys "R" Us. This story will capture the imagination, adventure and joy that has made Toys 'R' Us a destination for kids of all ages.”

Story Kitchen's track record includes the announcement of a film adaptation of Square Enix's Just Cause, directed by Ángel Manuel Soto of Blue Beetle fame. They are also working on adaptations of Dredge: The Movie, Kingmakers, and Sleeping Dogs, showcasing their versatility and commitment to bringing beloved franchises to the screen.