Stumble Guys, Barbie reunite for new venture outside gaming

Stumble Guys has not only captured the gaming community's attention but has also significantly outpaced Fall Guys in terms of player numbers, thanks in part to its successful collaborations. One such notable partnership was with Mattel's iconic Barbie franchise, which is set to expand in an exciting new direction.

The latest collaboration between Stumble Guys and Barbie isn't about in-game content but rather a brand-new toy line hitting the shelves just in time for the holiday season. This collection will feature limited-edition plushes of Barbie and Ken, styled in their Stumble Guys avatars, alongside a variety of blind box figures, six-pack sets, and other action figures. These exclusive items will be available at Walmart in the US and select international retailers, promising to ignite the imaginations of kids and, inevitably, the wallets of their parents.

While Fall Guys may have missed the mobile market opportunity that Stumble Guys capitalized on, the latter's strategy to continue engaging fans through diverse collaborations, such as this one with Barbie, showcases its commitment to staying relevant and exciting. Barbie's ongoing efforts to reinvent and rebrand for new generations align perfectly with this venture, ensuring that both brands remain at the forefront of children's entertainment.

As we look forward to this unique toy line, it's clear that Stumble Guys is not just resting on its gaming laurels but is eager to explore new avenues to engage its audience. For those interested in staying ahead of the latest releases, don't miss out on our new series, "Ahead of the Game," where we delve into the newest trends and products, starting with "Your House."

Hello Barbie, let's go barbie (ah, ah, ah yeah)