Maximize your laptop budget by buying smart! Laptops are a significant investment, but strategic timing can significantly reduce the cost. While new models constantly emerge, several periods throughout the year offer substantially better deals, even on the latest technology in 2025. With President's Day sales approaching, let's explore the optimal times to purchase a laptop.
Major Sales Events: Black Friday, Cyber Monday, Prime Day Back-to-School Season: Typically August/September New Hardware Releases: Usually early year or around October
Black Friday/Cyber Monday:
These sales are prime laptop-buying opportunities. New laptop hardware often launches early in the year or around October, resulting in substantial discounts on previous-generation models. Retailers aggressively clear inventory to make room for newer products. Savings of 20-30% are common. While you might not get the absolute newest features, the price savings can be considerable. Black Friday and Cyber Monday deals amplify these discounts. Even Apple products, typically resistant to price drops, have seen significant Black Friday reductions.
Black Friday falls on November 28th, 2025, but deals often begin in late October. Expect deals to emerge shortly after Amazon's October Prime Day event.
Amazon Prime Day:
While Prime Day laptop deals aren't always spectacular, they still offer opportunities for budget-conscious buyers. You're less likely to find high-end models at heavily discounted prices. However, Prime Day is excellent for Chromebook deals, as these already affordable laptops receive further price reductions. The browser-centric nature of Chromebooks minimizes the impact of older hardware.
Prime Day 2025 is anticipated around mid-July, similar to previous years.
Amazon's October Prime Day event mirrors the summer sale, offering similar discounts before the holiday shopping rush. Laptop deals are fewer than Black Friday, but it remains a viable option for fall purchases.
Other Sales Events:
Beyond Black Friday and Prime Day, retailers frequently offer discounts on electronics during holidays like Memorial Day, Labor Day, and the Fourth of July.
Seeking the Latest Technology:
If price is secondary to having the newest features, wait for announcements from Nvidia, Intel, or AMD regarding new laptop hardware. New generations often launch alongside CES, showcasing cutting-edge features like AI assistants and Mini-LED displays.
Ultrabooks receive frequent upgrades, although Intel's U-series processors have less predictable release schedules. Stay informed about tech news and rumors to capitalize on new releases.
New Hardware's Impact on Pricing:
New hardware launches immediately lower prices on previous generations. While purchasing a slightly older model might seem less appealing, the generational improvements are often incremental. The performance difference between, say, a 13th and 14th-gen Intel processor is often negligible for everyday tasks.
Capitalizing on this price drop after a new release is a smart way to acquire a powerful laptop at a reduced cost. This strategy applies to MacBooks as well; new releases cause a surge of discounted previous-generation models in the used market.
If immediate purchase is preferred over waiting for sales or new releases, consider these budget-friendly options:
Dell XPS 13: A strong MacBook alternative. Price: $999.00 (Check Dell)
ASUS TUF Dash 15: A great budget gaming laptop (under $2000). Price: $1,149.99 (Check Amazon)
Microsoft Surface Pro 9: An excellent detachable laptop. Price: $1,399.99 (Check Best Buy)
Apple MacBook Air M2 (2022): A top choice for everyday use. Price: $1,665.00 (Check Amazon)
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