EA CEO: No $80 Game Price Hike Planned

As Nintendo moves to sell major AAA games at $80 and Xbox briefly considers a similar price hike before reversing course, EA has made its stance clear: it won't be charging $80—at least, not for now.

"We currently have no plans to adjust our pricing," said CEO Andrew Wilson during the Q1 earnings call, addressing an investor question about competitors moving toward $80 game releases and where EA stands.

Wilson continued:

We already offer a wide range of pricing options across our portfolio—from free-to-play titles to premium and deluxe editions. Our goal is to cover the entire pricing spectrum so we can deliver maximum value to players in the most fitting way. We'll keep exploring opportunities to provide great gaming experiences through flexible pricing models over time, but no major shifts are planned at the moment.

EA also confirmed that the company’s earnings guidance for the current fiscal year—which runs through March 2026—does not account for any changes to its current pricing strategy. That means no $80 EA titles are expected before then, so upcoming releases like Madden NFL 26, EA Sports FC 26, and likely Battlefield 6 will stick to the standard price, despite earlier rumors suggesting otherwise.

EA isn't the only publisher hesitant to join Nintendo's move to $80 games. Xbox recently announced The Outer Worlds 2 would launch at $80 along with other unspecified holiday titles, but quickly walked back the decision after criticism. And while Randy Pitchford defended a possible $80 price for Borderlands 4, the final price ended up being $70. Looking ahead, it’s still uncertain which other major releases might adopt a higher price point—though many are eyeing Grand Theft Auto 6 as a likely candidate.