Hyundai Collaborates with Kartrider Rush+ for Exciting New Update

When it comes to promoting your newest vehicle, if you're a car manufacturer, there's a plethora of options at your disposal. You might consider launching a sleek new advertising campaign, securing a celebrity endorsement, or even integrating your new car into the gaming world as an in-game kart in KartRider Rush+. Hyundai has opted for the latter, once again teaming up with Nexon's hit kart racer, KartRider Rush+, to introduce the innovative Insteroid concept car kart. Crafted by the Hyundai Motors Europe Design Center, this kart draws inspiration from the INSTER, an electric SUV that Hyundai is proud to showcase.

The excitement doesn't stop with the Insteroid. Players can also grab the new Glitched Hyundai Aura and an EV Charging Connector adorned in the eye-catching GOGOGOrange color scheme. But that's not all! A celebratory event, running until April 28th, offers players a chance to win big. By using a Boost Shard at least once in-game, you'll be entered into a draw to win 30 Lucky Star Jewels, which can be exchanged for items through the Starlight Treasure Hunt.

Notably, the Insteroid isn't just an in-game kart; it's also a real-world concept car. While it may not be rolling off production lines and into showrooms anytime soon, it serves as an impressive promotional tool, far more stylish, in my opinion, than the Cybertruck featured in Fortnite.

If the latest collaboration between KartRider Rush+ and Hyundai doesn't entice you to dive into the game, you might want to take a break and explore our list of the top five new mobile games to try this week, to see what else has hit the market in the last seven days.