Smash Together, an innovative dating app designed for Super Smash Bros. enthusiasts to connect and find their perfect match, has encountered a significant setback just before its anticipated open beta launch. Scheduled to go live on May 15, the app faced a sudden halt when its developers received a cease-and-desist letter on May 13. The news was shared via the official SmashTogether Twitter account, accompanied by a melancholic Yoshi meme and the caption: "We got cease and desisted."
Although the sender of the cease-and-desist letter was not explicitly mentioned, it's widely speculated that Nintendo, the creator of Super Smash Bros., is behind the legal action. SmashTogether aimed to be the "premium dating site for Super Smash Bros. enjoyers of all kinds," promising to pair users with their "dream Doubles partner (in and out of Smash)" through a specialized matchmaking algorithm. The app's unique features included sections for users to list their preferred character, or "main," along with notable achievements and Smash-themed prompts such as "I'm looking for... Someone who can make it out of pools at a major."
The concept of a dating app centered around a popular game like Super Smash Bros. likely raised concerns over intellectual property and copyright infringement, which may have prompted the cease-and-desist action. As of now, there has been no further communication from the SmashTogether team regarding potential alternative solutions that would allow them to continue without leveraging the Smash Bros. IP. Fans and followers of the app are left waiting to see if a new path forward can be found.
In the meantime, we appreciate the restraint shown by the developers and the community in not resorting to puns or humor about "smashing," given the sensitive nature of the situation.